A few weeks ago, there was some discussion in the Masterclass groupchat that will be relevant to the single men reading this.

The consensus was that the apps had changed.

In the early days (i.e. 2016-2018), it was possible to get tons of matches and translate that into dates. Yet over time, the numbers trended down. 

What happened!?

Well, according to some of the guys, the apps now mainly attract a specific type of woman. 

One who is emotionally distant and looking to spin plates rather than build real connections. They want validation and not connection. The type of women with no discernible personality beyond whatever’s trending on TikTok.

And to attract these women? You need to become equally shallow and zeitgeisty yourself.

Sure, some guys pushed back. “Couples still meet on apps!” they argued.

But even they admitted it’s different now. Another member who recently got back on the apps reported “fewer matches and girls more flakey than ever.”

My take on whether the apps are a good source of “leads”?

It depends.

The women who do want connection are still out there. They didn’t all die off or get hitched. So maybe you’re just not using dating apps the right way.

Are you on the right platforms? 

Are you broadcasting a positive message? 

How are you displaying status? 

What are your other options for meeting women?

Dating apps obviously still work for some people. But things change. 

Dating isn’t static. What worked in 2016 doesn’t work in 2024. What works in 2024 won’t work in 2026.

The same thing has happened with social media. Each generation has a platform they gravitate toward:

> Facebook is GenX

> Twitter is Millennial 

> Tiktok is GenZ

This is no different. So yah, dating apps are going to change and saturate in different ways. That’s why it’s commonly said Twitter is actually a dating site. Heck, LinkedIn is getting there, too. 

The point is, while tactics change, principles don’t.

You still need pictures, status, and an ability to build desire in a quick impression.

And even after online dating being around for 2-3 decades… most men still haven’t figured this stuff out.

This is why I designed the Masterclass to be evergreen. Dating will change and trends will come and go, but the point is to learn principles of attraction so you can fit them to the current day. 

And if you’re having trouble applying them to a new trend, you can bring it up with the group. Guys are constantly posting in there and you have a chance to get ideas from men who are working on the same problem as you.

That’s the real value of the Masterclass. You’re not just getting 18 hours of video content teaching you what works right now. You’re getting access to our private group where we discuss the application of these principles in real-time.

When the apps die (and they will), you’ll know what’s next.

When social norms shift (and they always do), you’ll understand why.

And most importantly? You’ll know exactly how to adapt.

Because that’s what the Masterclass is really about. Not memorizing pickup lines or copying what worked for some guy on YouTube five years ago.

It’s about understanding the core principles of attraction. The psychological fundamentals that never change, even as the surface-level stuff constantly shifts.

The apps might be dying, but quality women aren’t going anywhere. You just need to know where to find them – and more importantly, how to attract them when you do.

You can keep feeling your way around in the dark, or you can absorb the principles necessary to get success.